FixThatNow
SEO specialist
A website may need specialist help when important pages are hard to find, a migration is planned or existing content does not explain the offer well. Provide the site, business priorities and recent changes, and identify who can approve code and content work so the engagement can move beyond a report.
Service scope
Professional investigation and improvement of how a website can be discovered, understood and used through organic search. The scope may combine technical work, content and measurement, but search engines control their own indexing and ranking decisions and the specialist cannot sell a guaranteed position.
What is normally included
- Search and site assessment
- Prioritised improvement planning
- Agreed technical or content implementation
- Search-performance measurement
What is not included
- Guaranteed indexing or rankings
- Manipulative link schemes
- Undisclosed changes to production websites
Typical tasks
- Review site and search evidence
- Identify technical and content constraints
- Prioritise work against business needs
- Coordinate authorised improvements
- Report observations and completed actions
What to include in your brief
- Website and platform
- Priority products or services
- Target languages and markets
- Recent site changes
- Developer and editorial resources
Choosing the right professional
Ask for a clear explanation of methods, deliverables and implementation responsibilities. Be wary of guaranteed rankings or unexplained link packages, and distinguish an evidence-based diagnosis from a proposal that starts with a fixed quantity of pages or keywords regardless of the site.
Important considerations
- Technical validity does not guarantee indexing
- An audit can be mistaken for completed fixes
- Changes to shared templates can affect many URLs
Related services
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