FixThatNow
Urgent SEO consultation — SEO specialist
A sudden change after a site release can justify urgent review, but several causes may produce similar symptoms. Provide the timeline, affected page families and available reports, and preserve deployment details so the specialist can distinguish observation from an assumed explanation.
Service scope
Prioritised investigation of a time-sensitive search or website-discovery concern, such as a recent release, migration or unexpected change in observed performance. The consultation identifies evidence and next steps without guaranteeing immediate diagnosis, recovery or a search-engine response.
What is normally included
- Incident-focused intake
- Review of recent changes
- Bounded search and technical assessment
- Prioritised investigation or remediation brief
What is not included
- Guaranteed traffic recovery
- Search-penalty claims without evidence
- Unapproved emergency production edits
Typical tasks
- Establish the incident timeline
- Compare recent site changes with evidence
- Inspect priority affected routes
- Identify safe next investigation steps
- Produce a bounded action and responsibility brief
What to include in your brief
- Observed problem
- First noticed date
- Recent releases or migrations
- Affected pages
- Available technical and search evidence
Choosing the right professional
Ask what can be investigated promptly and who will implement any proposed fix. Avoid providers who diagnose a penalty or promise restoration before seeing evidence, and require change approval and rollback planning for live technical work.
Important considerations
- Correlation with a release does not prove the cause
- Incomplete data can delay diagnosis
- Rushed changes can create further regressions
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