FixThatNow
Conversion optimisation — SEO specialist
Visitors may reach a site but struggle to enquire, book or complete a purchase. Describe the action that matters, the current journey and available evidence, so the specialist can investigate friction and measurement issues instead of changing button colours without understanding the problem.
Service scope
Investigation and improvement of a website journey toward a clearly defined user action, using research, measurement and appropriately designed tests. It is distinct from acquiring search traffic and does not justify deceptive interfaces or claims of a guaranteed conversion uplift.
What is normally included
- User-journey review
- Measurement-definition assessment
- Improvement hypotheses
- Agreed testing and evaluation planning
What is not included
- Guaranteed conversion increases
- Manipulative or misleading interface tactics
- Treating every recorded event as a sale
Typical tasks
- Define the meaningful user action
- Review the journey and evidence
- Identify usability or trust obstacles
- Form testable improvement hypotheses
- Evaluate agreed changes against appropriate measures
What to include in your brief
- Desired user action
- Journey or page in scope
- Available analytics and feedback
- Known customer difficulties
- Development and testing resources
Choosing the right professional
Ask how the provider distinguishes a measurement problem from a usability problem and how tests will be evaluated. Accessibility, clear information and honest choice should remain part of the brief; a dashboard percentage alone does not demonstrate a reliable improvement.
Important considerations
- Small or biased samples can mislead
- Tracking changes can look like performance changes
- Aggressive interfaces may undermine trust or accessibility
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