FixThatNow
SEO audit — SEO specialist
An owner may want to understand why pages are underperforming or what should be checked before a redesign. Define the questions the audit must answer and provide the site's recent history so the reviewer can investigate actual constraints rather than deliver an unexplained export of software warnings.
Service scope
A structured review of a website's search-related technical setup, content and evidence, resulting in findings and prioritised recommendations. An audit identifies issues and uncertainties; it does not by itself implement fixes or establish that every tool warning is a material business problem.
What is normally included
- Technical and content review
- Analysis of available search evidence
- Issue prioritisation
- Actionable audit report and discussion
What is not included
- Automatic implementation
- Guaranteed completeness from one crawler
- Search penalties inferred without evidence
Typical tasks
- Agree audit questions and scope
- Examine site and search evidence
- Investigate representative templates and content
- Rank findings by evidence and impact
- Produce a clear remediation brief
What to include in your brief
- Website and platform
- Audit questions
- Recent migrations or changes
- Available search and analytics data
- Required report and stakeholder audience
Choosing the right professional
Ask how the auditor will validate findings and distinguish observed problems from hypotheses. A useful report should show affected areas, reasoning, dependencies and practical next steps, with clear limits on what could be inspected.
Important considerations
- Automated warnings can lack context
- Missing historical data can limit diagnosis
- A report may contain recommendations no one is assigned to implement
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