FixThatNow
Technical SEO — SEO specialist
Duplicate routes, inaccessible content, migration problems or inconsistent technical signals may need more than new copy. Describe the platform, affected page families and recent releases, and identify the developer who owns the system so the specialist can test a shared fix rather than patch isolated URLs blindly.
Service scope
Investigation and improvement of website architecture and technical signals that affect crawling, rendering, canonical handling and discovery. The work requires coordination with the site's existing owners and must preserve business functionality rather than changing production settings solely to satisfy a crawler report.
What is normally included
- Crawl and rendering investigation
- URL and canonical review
- Template and sitemap diagnostics
- Controlled technical remediation
What is not included
- Guaranteed indexing
- Unapproved production changes
- Blanket canonical or redirect rules without inventory review
Typical tasks
- Map relevant route and template ownership
- Inspect crawl and rendered output
- Review canonical and indexability signals
- Design a bounded technical change
- Verify behaviour and regressions after approval
What to include in your brief
- Platform and architecture
- Affected page families
- Recent deployments or migrations
- Existing technical evidence
- Staging and developer availability
Choosing the right professional
Ask for a diagnosis tied to actual routes and templates, with test and rollback arrangements for proposed changes. Technical SEO should work with the application architecture and preserve valid user flows, not create a parallel set of contradictory URL rules.
Important considerations
- Shared-template changes can have widespread effects
- Conflicting canonical and indexability signals can create ambiguity
- A staging result may not match production configuration
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