FixThatNow
SEO for property-sector public websites — SEO specialist
Identify the public property-sector website, its owner and intended search audience. Explain the services or public information to be found. Separate public pages from authenticated resident portals and restricted documents before providing access or requesting content changes.
Service scope
Search optimisation for a specified public-facing business or property-information website. The owner, public audience, offered services and permitted content are established first; private resident records, portals and restricted documents remain outside public search-discovery scope.
What is normally included
- Review the agreed public website and search objectives
- Improve specified public content and technical search elements
- Report on the agreed public-search measurements
What is not included
- No indexing of private resident documents
- Indexing private resident documents
- Fabricated property or location claims
Typical tasks
- Review the agreed public website and search objectives
- Improve specified public content and technical search elements
- Report on the agreed public-search measurements
- Identify which public pages are included in the optimisation brief
- Agree the implementation responsibilities and measurement baseline before changes
What to include in your brief
- Website owner and public audience
- Public pages versus authenticated resident area
- Business objectives and content authority
- Website platform, target locations and existing public content
- Available measurement access and any planned site changes, without sharing passwords publicly
Choosing the right professional
Choose a specialist who inventories public and restricted content before making indexing changes. Ask for specific deliverables rather than unsupported ranking or local-presence promises.
Important considerations
- Private documents can be exposed if access and indexing are confused
- Inaccurate property or location claims can undermine the content
Related services
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