FixThatNow
SEO specialist — Professionals
SEO leads require access to relevant site and search evidence and an owner for implementation. Providers should distinguish technical discovery, content usefulness and commercial measurement, and should state uncertainties rather than guaranteeing traffic or treating every generated URL as a valuable landing page.
Service scope
Professional investigation and improvement of how a website can be discovered, understood and used through organic search. The scope may combine technical work, content and measurement, but search engines control their own indexing and ranking decisions and the specialist cannot sell a guaranteed position.
What is normally included
- Search and site assessment
- Prioritised improvement planning
- Agreed technical or content implementation
- Search-performance measurement
What is not included
- Guaranteed indexing or rankings
- Manipulative link schemes
- Undisclosed changes to production websites
Qualification checks
- Confirm site and account ownership
- Identify implementation authority
- Review historical changes
- Define acceptable methods
- Agree reporting and change approval
Quote guidance
Separate assessment, technical implementation, content production and ongoing review. State assumptions about site size, templates and languages, and identify dependencies on developers or subject experts; the fee is for defined work, not a purchase of organic visibility.
Lead risks
- Necessary data may not be available
- The website may have unresolved product or content issues
- Several providers may control overlapping settings
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