FixThatNow
Marketing agency — Professionals
Agency leads require alignment between the client's offer, intended audience and practical delivery capacity. Providers should separate discovery, campaign production, media management and website dependencies, and establish reporting access without requesting passwords or confidential customer data through a public listing.
Service scope
Planning and delivery of an agreed programme to help an organisation communicate its offer, reach relevant audiences and measure customer actions. Strategy, content, advertising, website work and reporting are separate workstreams that may be combined without implying guaranteed sales or return on spend.
What is normally included
- Marketing-needs assessment
- Coordinated channel planning
- Agreed campaign and content delivery
- Measurement and reporting arrangements
What is not included
- Guaranteed revenue or lead volume
- Unauthorised account access
- Advertising spend assumed to be included in agency fees
Qualification checks
- Clarify the business objective
- Identify existing assets and channels
- Agree account-access roles
- Define approved deliverables
- Separate agency fees from media and tools
Quote guidance
Structure the proposal around named workstreams, output cadence and responsibilities. Identify setup, ongoing management, production and external spend separately, with a change process for additional channels; no quoted retainer should be presented as purchasing a guaranteed commercial result.
Lead risks
- The offer may not yet be ready for promotion
- Internal approvals can delay delivery
- Enquiry handling outside the agency can affect measured results
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