FixThatNow
Marketing for property-sector clients — Marketing agency — Professionals
Deliver marketing for an identified property-sector client and a real public-facing objective. Keep commercial acquisition, non-commercial information and operational notices distinct, with approved content and data boundaries.
Service scope
Marketing work for a specified property-sector client, with the brief distinguishing commercial customer acquisition from non-commercial communication by a shared-property body. Audience, offer, channels and authorised data use are agreed; operational resident notices are not automatically a marketing campaign.
What is normally included
- Define the marketing audience, offer and client authority
- Develop the agreed property-sector marketing content or campaign
- Review results against the specified campaign objectives
What is not included
- No assumed right to use resident contact lists
- Assumed access to resident contact lists
- Treating all building notices as marketing
- Automatic authority to promote on behalf of owners
Qualification checks
- Confirm the commercial business or shared-property body
- Confirm the marketing objective and audience
- Confirm the public content versus private resident information
- Check that supplied property and service claims can be substantiated before promotion
- Confirm whether the work is customer acquisition or non-commercial communications for a shared-property body
Quote guidance
Separate strategy, content production, channel work and media spend. Specify review rounds and reporting without assuming access to resident data or authority to promote every managed property.
Lead risks
- An unclear client or audience can produce inappropriate messages
- Resident contact lists and property claims may need separate permission or review
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