FixThatNow
Search advertising and pay-per-click management — Marketing agency — Professionals
PPC leads suit providers able to align campaign setup with landing pages, budget authority and measurement. They should define enquiry or purchase events, avoid unsupported performance promises and maintain transparent reporting of platform expenditure versus agency work.
Service scope
Setup and management of paid search or other agreed pay-per-click campaigns, including account structure, adverts, budget controls and measurement. Agency charges, platform media expenditure and landing-page work must be separated, and recorded conversions must be defined rather than equated automatically with profit.
What is normally included
- Campaign planning and setup
- Approved advert and keyword work
- Budget and account monitoring
- Conversion-measurement coordination
What is not included
- Guaranteed leads or sales
- Undisclosed media markups
- Unauthorised charging or account creation
Qualification checks
- Verify account access and billing roles
- Define conversion actions
- Check landing-page readiness
- Agree budget approval limits
- Review advert claims and relevant platform policies
Quote guidance
Itemise initial setup, ongoing management, creative production and measurement work. Explain the management pricing basis without implying that the separate media budget is included, and define how additional campaigns, languages or landing pages change scope.
Lead risks
- Tracking may be incomplete
- The business may not be ready to handle responses
- Account restrictions can require work outside routine management
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