FixThatNow
Marketing strategy — Marketing agency — Professionals
Strategy leads suit providers able to investigate before recommending channels. Qualification should establish the decisions to be made, evidence available and stakeholders involved; assumptions and unknowns should be stated rather than disguised as market facts or performance predictions.
Service scope
A planning assignment that defines the audience, offer, positioning, channel priorities and measurement approach for subsequent marketing work. The primary deliverable is a reasoned plan and decision framework, not automatic execution of campaigns or a promised growth trajectory.
What is normally included
- Business and audience discovery
- Review of current activity
- Positioning and channel-priority development
- Action and measurement planning
What is not included
- Campaign implementation by default
- Invented market research
- Guaranteed forecasts from unsupported assumptions
Qualification checks
- Identify the decision owner
- Review evidence availability
- Clarify research needs
- Test resource constraints
- Agree the plan's format and acceptance criteria
Quote guidance
Price the discovery, research, workshops and final planning outputs explicitly. State whether implementation briefs or follow-up sessions are included, and distinguish primary research costs from desk review and facilitated decision-making.
Lead risks
- The client may expect execution within a planning fee
- Missing commercial information can limit recommendations
- Multiple objectives may require separate strategy tracks
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