FixThatNow
Agency-delivered SEO optimisation — Marketing agency — Professionals
Providers should scope the same underlying SEO disciplines used by specialist suppliers while making agency coordination explicit. They need approved access, an implementation owner and realistic reporting boundaries; catalogue placement must not be used to invent a separate search speciality.
Service scope
Search-engine optimisation commissioned through a marketing agency, covering an agreed review and improvement programme for website discoverability and content. This catalogue record overlaps the SEO-specialist branch; the agency purchasing context does not create a different technical service or guaranteed ranking outcome.
What is normally included
- SEO opportunity and issue review
- Content and technical improvement planning
- Coordination with website owners
- Search-performance reporting
What is not included
- Guaranteed rankings or indexing
- Link schemes
- Unapproved website changes
Qualification checks
- Identify technical and content ownership
- Confirm access to relevant evidence
- Establish implementation responsibility
- Screen proposed tactics for spam risk
- Define reporting and review cadence
Quote guidance
Separate audit, implementation management, specialist technical work and content creation. State website and language assumptions and show any subcontractor charges; the fee is for work performed, not a purchase of ranking positions.
Lead risks
- The client may expect implementation from an audit-only proposal
- Site changes can introduce new issues
- Existing agencies may already own overlapping tasks
Related services
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