FixThatNow
Marketing agency
A business may need outside marketing support when its message, channels and follow-up activity are disconnected. Explain the offer, audience and commercial objective, together with what already exists and what the internal team can maintain, so proposals address the actual gap rather than selling every channel at once.
Service scope
Planning and delivery of an agreed programme to help an organisation communicate its offer, reach relevant audiences and measure customer actions. Strategy, content, advertising, website work and reporting are separate workstreams that may be combined without implying guaranteed sales or return on spend.
What is normally included
- Marketing-needs assessment
- Coordinated channel planning
- Agreed campaign and content delivery
- Measurement and reporting arrangements
What is not included
- Guaranteed revenue or lead volume
- Unauthorised account access
- Advertising spend assumed to be included in agency fees
Typical tasks
- Review the offer and audience
- Assess current marketing activity
- Agree channel and deliverable priorities
- Coordinate approved campaign execution
- Report against defined customer actions
What to include in your brief
- Products or services offered
- Intended audience
- Current channels and assets
- Internal team capacity
- Objectives and available planning horizon
Choosing the right professional
Compare the proposed work and measurement definitions, not promises about growth. Ask who owns or controls accounts and assets, what paid-media costs sit outside the fee, and how approvals, reporting and exit handover will work.
Important considerations
- Activity metrics can be mistaken for commercial outcomes
- Advertising and third-party charges may be excluded
- Unclear account control can complicate handover
Related services
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Describe the work, choose the service and location, and receive relevant responses.