FixThatNow
Search advertising and pay-per-click management — Marketing agency
Paid campaigns require an offer, suitable landing pages and a clear action to measure. Explain the products or services, targeting area and existing account situation, together with who approves budgets and handles enquiries, before asking an agency to launch advertising.
Service scope
Setup and management of paid search or other agreed pay-per-click campaigns, including account structure, adverts, budget controls and measurement. Agency charges, platform media expenditure and landing-page work must be separated, and recorded conversions must be defined rather than equated automatically with profit.
What is normally included
- Campaign planning and setup
- Approved advert and keyword work
- Budget and account monitoring
- Conversion-measurement coordination
What is not included
- Guaranteed leads or sales
- Undisclosed media markups
- Unauthorised charging or account creation
Typical tasks
- Review account and landing-page readiness
- Agree campaign goals and spend controls
- Build approved campaign assets
- Configure or coordinate measurement
- Monitor results and propose documented changes
What to include in your brief
- Advertising platform
- Offer and target audience
- Geographic and language scope
- Existing accounts and landing pages
- Budget approval and measurement requirements
Choosing the right professional
Ask for separate reporting of media spend and management charges, clear access arrangements and an explanation of what counts as a conversion. Confirm who approves spend increases and whether creative production or landing-page changes are included.
Important considerations
- A tracking event may not represent a qualified customer
- Poor landing pages can undermine campaigns
- Unclear permissions can expose the account to unapproved spending
Related services
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Describe the work, choose the service and location, and receive relevant responses.