FixThatNow
Social-media management — Marketing agency
Keeping social accounts useful requires a realistic flow of material and someone responsible for responses. Describe the platforms, intended audience, tone and source material available, and explain whether the provider should only publish or also route comments and enquiries to your team.
Service scope
Ongoing planning, preparation, scheduling and agreed community handling for an organisation's social-media accounts. Organic publishing, paid advertising, customer support and crisis response have different responsibilities and should not be assumed to form one unlimited management service.
What is normally included
- Editorial calendar development
- Approved post production and scheduling
- Defined comment or enquiry handling
- Account reporting and handover planning
What is not included
- Purchased followers or fabricated engagement
- Guaranteed audience growth
- Unrestricted customer-service or crisis coverage
Typical tasks
- Review account purpose and audience
- Build a manageable content calendar
- Prepare posts and visual briefs
- Schedule approved material
- Handle or escalate responses within agreed boundaries
What to include in your brief
- Platforms in scope
- Audience and tone
- Available photos and stories
- Publishing cadence
- Response and approval responsibilities
Choosing the right professional
Examine sample work for relevance to your audience, not just polish. Agree approval deadlines, comment-handling boundaries, account permissions and a handover process. Clarify whether photography, video production or paid promotion costs are separate.
Important considerations
- Publishing permissions can be broader than necessary
- Delayed approvals can break the schedule
- Unclear response rules can lead to inappropriate public replies
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