FixThatNow
Marketing strategy — Marketing agency
A company unsure where to invest effort may need a strategy before commissioning adverts or content. Share the decisions the plan must support, what is known about customers and the limits on budget and capacity, so the work produces usable priorities rather than a generic presentation.
Service scope
A planning assignment that defines the audience, offer, positioning, channel priorities and measurement approach for subsequent marketing work. The primary deliverable is a reasoned plan and decision framework, not automatic execution of campaigns or a promised growth trajectory.
What is normally included
- Business and audience discovery
- Review of current activity
- Positioning and channel-priority development
- Action and measurement planning
What is not included
- Campaign implementation by default
- Invented market research
- Guaranteed forecasts from unsupported assumptions
Typical tasks
- Interview relevant decision-makers
- Review existing customer and channel evidence
- Define audience and offer priorities
- Compare feasible marketing approaches
- Produce an actionable planning and measurement document
What to include in your brief
- Decisions needing support
- Offer and customer groups
- Available research or historical data
- Team and budget constraints
- Planning period and required deliverable
Choosing the right professional
Ask what evidence the strategist will use and how recommendations will connect to your resources. Clarify whether research, workshops and implementation planning are included, and distinguish an original assessment from a recycled channel checklist.
Important considerations
- Weak input evidence can lead to fragile assumptions
- A plan may exceed internal capacity
- Stakeholders may disagree on the objective
Related services
Explore FixThatNow
Describe the work, choose the service and location, and receive relevant responses.