FixThatNow
Advertising agency
An organisation may need help turning an offer into adverts that work across the intended formats. Explain the audience, message and media under consideration, together with evidence for claims and the assets already available, so the proposal includes the right production rather than an undefined promise of publicity.
Service scope
Creative development and coordination of paid promotional material for selected media, including campaign concepts, production and placement management where commissioned. The agency's work is distinct from the cost of buying media and from a guarantee that an advertisement will be approved or generate sales.
What is normally included
- Advertising-brief development
- Creative concept and asset production
- Media coordination within scope
- Campaign approval and reporting support
What is not included
- Guaranteed platform or publisher acceptance
- Unsubstantiated promotional claims
- Media expenditure assumed to be part of creative fees
Typical tasks
- Define the advertising brief
- Develop creative concepts
- Adapt approved material to media formats
- Coordinate production and placement requirements
- Review delivery against the agreed campaign scope
What to include in your brief
- Offer and audience
- Intended media
- Existing brand assets
- Claims requiring evidence
- Launch and approval requirements
Choosing the right professional
Compare creative responsibilities, media-buying arrangements and production assumptions separately. Ask who checks claims, permissions and format requirements, how revisions are handled and which accounts or files are handed over when the engagement ends.
Important considerations
- Media rules may require creative changes
- Asset rights may not cover the intended use
- Production and placement costs can be confused
Related services
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