FixThatNow
Advertising agency — Professionals
Advertising-agency leads require a clear offer, audience and approval chain. Providers should separate concept work, asset production and media coordination, establish who can substantiate claims and disclose external costs without promising reach or commercial outcomes that are not under their control.
Service scope
Creative development and coordination of paid promotional material for selected media, including campaign concepts, production and placement management where commissioned. The agency's work is distinct from the cost of buying media and from a guarantee that an advertisement will be approved or generate sales.
What is normally included
- Advertising-brief development
- Creative concept and asset production
- Media coordination within scope
- Campaign approval and reporting support
What is not included
- Guaranteed platform or publisher acceptance
- Unsubstantiated promotional claims
- Media expenditure assumed to be part of creative fees
Qualification checks
- Clarify audience and offer
- Review brand and asset rights
- Identify claim-approval responsibility
- Confirm media and format requirements
- Separate production from placement costs
Quote guidance
Itemise strategy or briefing, creative development, asset versions, production and media management. Identify third-party charges and revision limits, and explain the difference between agency remuneration and the budget committed to publishers or platforms.
Lead risks
- Claims may not be supportable
- The launch may depend on publisher approval
- The client may expect a full marketing programme from an advert-production fee
Related services
Explore FixThatNow
Find professionals by service and location.