FixThatNow
Video advertising production — Advertising agency
A video advert needs a clear message, suitable material and a delivery plan for the intended platforms. Explain whether new filming is required, which claims and people appear, and what versions or language support are needed so the proposal includes rights, captions and editing rather than only camera time.
Service scope
Planning, filming or editing promotional video for specified advertising placements, including message development, rights and format adaptations. Production may include captions, voice-over or alternative versions, but media buying and guarantees of audience response remain separate.
What is normally included
- Advert script and production planning
- Filming or licensed-footage editing
- Sound and visual post-production
- Agreed accessible and placement-specific versions
What is not included
- Unlicensed music or footage
- Automatic talent or location permission
- Guaranteed viewing or conversion results
Typical tasks
- Develop the script and storyboard
- Plan footage and production permissions
- Record or assemble the visual material
- Edit picture, sound and required captions
- Export approved placement versions
What to include in your brief
- Advertising objective
- Intended platforms and durations
- Filming versus existing-footage needs
- People, locations and rights arrangements
- Language and accessibility requirements
Choosing the right professional
Review the proposed script process, production plan and usage rights as well as the showreel. Confirm who obtains permissions, how edits are approved and whether captioning, voice-over, music and format versions are included.
Important considerations
- Music or talent rights may restrict distribution
- Missing captions or unsuitable formats can limit usability
- Late script changes can require reshooting
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