FixThatNow
Advertising for property-sector clients — Advertising agency
Describe the property-sector advertiser, offer or event and intended audience. Specify the advertising assets and channels needed, with approval and property-use permissions. Clarify whether media buying, production or both are requested rather than treating administrative notices as advertising.
Service scope
Advertising or promotional content for an identified property-sector client and a specified offer or event. The commission states who may advertise, the audience and channels, and distinguishes paid promotion from administrative or legally required building communications.
What is normally included
- Define the advertiser, promotional brief and approvals
- Produce the specified advertising assets
- Deliver or place the agreed advertisements and reporting
What is not included
- No implied permission to advertise every managed property
- Assumed authority to advertise a property
- Use of resident data without an assessed basis
- Treating administrative notices as commercial adverts automatically
Typical tasks
- Define the advertiser, promotional brief and approvals
- Produce the specified advertising assets
- Deliver or place the agreed advertisements and reporting
- Adapt approved creative assets to the agreed advertising formats
- Confirm the campaign schedule and the client's approval before placements
What to include in your brief
- Advertiser and authority
- Offer/event and intended audience
- Paid media, production and approvals
- Required formats, quantities and existing brand assets
- Campaign dates and the split between production fees and media spend
Choosing the right professional
Choose an agency that confirms claims, content permissions and channel responsibilities. Compare production and media costs separately and establish who approves the final material.
Important considerations
- Missing property or content permissions can delay production
- Unclear paid-media scope can lead to unplanned external costs
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