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Flyer and printed advertising production — Advertising agency
A printed promotion needs readable content, accurate contact details and a format suited to how it will be used. Explain whether you need design only or also printing and delivery, and supply the approved offer, images, quantity and any distribution constraints before artwork is finalised.
Service scope
Design and preparation of promotional print materials such as flyers, leaflets and related advertising handouts, with printing and distribution included only when specified. Copy approval, artwork readiness, print specifications and delivery quantities are separate parts of the brief.
What is normally included
- Promotional layout design
- Print-ready artwork preparation
- Coordination of agreed printing
- Version and delivery planning
What is not included
- Distribution by default
- Automatic rights to supplied images
- Legal approval of every advertising claim
Typical tasks
- Confirm print format and use
- Organise approved copy and images
- Prepare the layout
- Check artwork against printer specifications
- Coordinate proof approval and agreed delivery
What to include in your brief
- Flyer or leaflet format
- Approved offer and copy
- Quantity and versions
- Printing and delivery requirements
- Brand assets and image rights
Choosing the right professional
Compare design, proofreading, print setup and physical production separately. Ask who checks the final proof and what happens after approval if a price, date or phone number changes; a print-ready file is not the same deliverable as printed and distributed materials.
Important considerations
- Approved artwork errors can be reproduced across the print run
- Low-quality source images can limit the result
- Printing and distribution may be excluded from a design quotation
Related services
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