FixThatNow
Conversion optimisation — SEO specialist — Professionals
Conversion-work leads need a defined action, usable evidence and implementation capacity. Providers should document hypotheses, measurement limitations and test conditions, and avoid promising statistical certainty or uplift where the available traffic and data do not support it.
Service scope
Investigation and improvement of a website journey toward a clearly defined user action, using research, measurement and appropriately designed tests. It is distinct from acquiring search traffic and does not justify deceptive interfaces or claims of a guaranteed conversion uplift.
What is normally included
- User-journey review
- Measurement-definition assessment
- Improvement hypotheses
- Agreed testing and evaluation planning
What is not included
- Guaranteed conversion increases
- Manipulative or misleading interface tactics
- Treating every recorded event as a sale
Qualification checks
- Define conversion events
- Review data quality
- Identify journey boundaries
- Check accessibility and user-choice implications
- Agree implementation and evaluation responsibilities
Quote guidance
Separate research, analytics checks, design or copy changes, implementation and test review. State the number of journeys and iterations included, and distinguish tool charges from professional work without pricing the service as a guaranteed revenue gain.
Lead risks
- The business may have insufficient evidence for testing
- Product or fulfilment issues may sit outside the website
- The required changes may exceed available development capacity
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