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Providers should qualify the actual search task before accepting a broad Other enquiry. Existing audit, technical or content categories may already describe the work; the intake record should not be used to invent a new speciality or imply secret access to search-engine decisions.
Service scope
Intake for search-related requests that do not fit the named audit, technical, local, content or shop optimisation services. It identifies the underlying site problem and intended deliverable before assigning work, without treating an unfamiliar label or tool metric as a verified search issue.
What is normally included
- Search-enquiry classification
- Clarification of evidence and objectives
- Specialist-scope assessment
- Preparation of a bounded next-stage brief
What is not included
- Guaranteed ranking solutions
- Unverified search-engine claims
- Catch-all indexing promises
Qualification checks
- Establish the actual question
- Identify evidence sources
- Review site ownership and access
- Determine specialist fit
- Agree the assessment boundary
Quote guidance
Offer a defined diagnostic stage when the underlying work is unclear. Explain which subsequent tasks will need a separate proposal and keep external tools or development charges visible rather than selling an unlimited optimisation package.
Lead risks
- The presumed problem may not be evidenced
- The site owner may not control the relevant system
- A broad enquiry may contain several independent tasks
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