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Selling-agent representation — Estate agent
A seller may appoint an agent to organise marketing and manage buyer enquiries. Describe the property, general area, desired timeline and existing instructions, then clarify which materials and permissions are needed before photographs, viewings or advertising are arranged.
Service scope
Agency services representing a property seller under an agreed mandate, including marketing, viewing coordination, offer communication and transaction follow-up. The service does not replace legal transfer work or guarantee an achieved price or completion date.
What is normally included
- Property marketing preparation
- Viewing and offer coordination
- Seller-side transaction updates
What is not included
- Guaranteed asking-price achievement
- Conveyancing automatically included
- Unauthorised acceptance of offers
Typical tasks
- Confirm the selling brief
- Plan agreed marketing
- Coordinate access and viewings
- Communicate offers to the seller
- Track agreed transaction milestones
What to include in your brief
- Property type
- General area
- Occupancy and access constraints
- Sale timetable
- Existing agency mandate
Choosing the right professional
Compare marketing scope, fee terms, communication and relevant property experience rather than the highest suggested asking price alone. Ask when fees are earned and which circumstances may create continuing charges after the instruction ends.
Important considerations
- Different mandates may create overlapping obligations
- Suggested prices are not achieved-price guarantees
- Occupied-property access needs permission and care
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