FixThatNow
Advertising for property-sector clients — Advertising agency — Professionals
Provide the defined advertising work for an authorised property-sector client. Establish the offer, audience, claims and approvals; distinguish promotion from legally required or operational building communications.
Service scope
Advertising or promotional content for an identified property-sector client and a specified offer or event. The commission states who may advertise, the audience and channels, and distinguishes paid promotion from administrative or legally required building communications.
What is normally included
- Define the advertiser, promotional brief and approvals
- Produce the specified advertising assets
- Deliver or place the agreed advertisements and reporting
What is not included
- No implied permission to advertise every managed property
- Assumed authority to advertise a property
- Use of resident data without an assessed basis
- Treating administrative notices as commercial adverts automatically
Qualification checks
- Confirm the advertiser and authority
- Confirm the offer/event and intended audience
- Confirm the paid media, production and approvals
- Check permissions for property images, supplied claims and other advertising material
- Confirm which party owns media accounts and authorises expenditure or placement changes
Quote guidance
Itemise creative development, production, revisions and media buying. State external spend and approval requirements instead of assuming a universal property advertising package.
Lead risks
- Missing property or content permissions can delay production
- Unclear paid-media scope can lead to unplanned external costs
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