FixThatNow
Web designer — Professionals
Web-design leads require a defined audience, scope and implementation owner. Providers should connect layout decisions to user tasks, clarify content and technical dependencies and avoid presenting a visual prototype as a completed, tested production website.
Service scope
Planning and design of a website's structure, visual presentation and user journeys, with implementation and ongoing support included only when agreed. Design, development, content production, hosting and search optimisation are related but distinct responsibilities that should be visible in the proposal.
What is normally included
- Website discovery and page planning
- Visual and interaction design
- Responsive layout specification
- Implementation or handover coordination within scope
What is not included
- Unlimited development and maintenance
- Guaranteed search rankings
- Accessibility certification from appearance alone
Qualification checks
- Establish user tasks
- Define pages and features
- Review content readiness
- Allocate design and development roles
- Agree testing and handover criteria
Quote guidance
Separate discovery, design, development, content, testing and ongoing services. State page-template and feature assumptions and explain change control, so a design fee is not mistaken for an unlimited website build with hosting and maintenance.
Lead risks
- The project may lack a content owner
- Required integrations may be unknown
- The client may expect ongoing support within a one-off design fee
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