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Poster design — Graphic designer — Professionals
Designers should define the poster's audience, viewing conditions and production specification before adapting content. Distinguish the poster's communication problem from smaller-format collateral, obtain approval for claims and assets and clarify responsibility for printing and display.
Service scope
Visual communication for a poster intended to be read in a specified setting and at an appropriate viewing distance. The work includes agreed artwork preparation, not automatic large-format printing, installation, outdoor permissions or a guarantee that every viewer will engage with the message.
What is normally included
- Poster message hierarchy
- Design for the agreed dimensions and setting
- Production artwork and required variants
What is not included
- Printing or installation by default
- Permission to display in public places
- Guaranteed event attendance or advertising results
Qualification checks
- Confirm setting and viewing context
- Agree dimensions
- Prioritise approved content
- Review asset suitability
- Obtain production and approval requirements
Quote guidance
Price the concept, layout, size variants and production files, with image preparation or copywriting separate. State whether printer proofs or installation liaison are included and avoid treating a larger physical size as the only driver of design effort.
Lead risks
- The display context may be unknown
- Multiple venues may need different formats
- The supplied message may be too detailed for a poster
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