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Graphic design services — Professionals
Designers should translate the communication need into a concrete scope and approval process. Establish content ownership, technical requirements and deliverables early, disclose relevant asset or tool limitations and avoid promising sales, conversions or legal exclusivity from visual work alone.
Service scope
Development of visual communication for agreed audiences, messages and formats, from an initial brief to specified deliverable files. This root does not automatically include brand strategy, printing, software development or legal clearance of every image, font and mark used.
What is normally included
- Visual brief development
- Concept and artwork creation
- Delivery of agreed production or digital files
What is not included
- Guaranteed marketing results
- Automatic transfer of every intellectual-property right
- Printing or website development unless expressly included
Qualification checks
- Define audience and message
- Confirm deliverable formats
- Review asset rights and inputs
- Identify the decision-maker
- Agree revisions and handover
Quote guidance
Separate discovery, concepts, adaptations and final production files. State revision rounds, editable-file delivery, licence costs and any printing or development handoff so the customer can compare equivalent design scopes.
Lead risks
- Required copy or brand assets may be missing
- Several approvers may give conflicting feedback
- New channels can expand the file and layout requirements
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