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Poster design — Graphic designer
A customer may need a poster that communicates quickly in a shop, venue, workplace or public-facing space. Describe where it will be seen, its dimensions and the essential message so the designer can balance readability and visual impact rather than simply enlarge a flyer.
Service scope
Visual communication for a poster intended to be read in a specified setting and at an appropriate viewing distance. The work includes agreed artwork preparation, not automatic large-format printing, installation, outdoor permissions or a guarantee that every viewer will engage with the message.
What is normally included
- Poster message hierarchy
- Design for the agreed dimensions and setting
- Production artwork and required variants
What is not included
- Printing or installation by default
- Permission to display in public places
- Guaranteed event attendance or advertising results
Typical tasks
- Clarify display context
- Prioritise the key message
- Develop the poster composition
- Check readability and supplied production constraints
- Deliver the approved artwork and variants
What to include in your brief
- Display setting
- Poster dimensions
- Main message and audience
- Copy and image assets
- Print method and deadline
Choosing the right professional
Review examples appropriate to the viewing context and ask how the designer handles text hierarchy, images and production files. Clarify whether multiple sizes, display permissions and installation coordination are included rather than assuming a poster artwork fee covers the whole campaign.
Important considerations
- Excess text can undermine readability
- Enlarged assets may not have suitable quality
- Outdoor or venue display requirements may sit outside the design scope
Related services
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