FixThatNow
UX and UI design — Web designer
Users may become confused, abandon a task or need help navigating a service. Describe the task, audience and observed problems, and share available feedback so the designer can investigate the journey rather than assume that a visual refresh will solve the underlying issue.
Service scope
Research and design of how people complete tasks through an interface, including information structure, interaction behaviour and visual components. UX research, interface design, accessibility evaluation and development are separate activities that may be combined but should not be reduced to a collection of attractive screens.
What is normally included
- User-task and journey assessment
- Interaction and interface design
- Prototyping
- Usability and accessibility review planning
What is not included
- Guaranteed conversion uplift
- User research invented without participants or evidence
- Accessibility certification from a prototype alone
Typical tasks
- Define user tasks and constraints
- Review available research
- Map the interaction journey
- Prototype proposed improvements
- Plan or conduct agreed evaluation
What to include in your brief
- Product and user groups
- Tasks causing difficulty
- Existing research or feedback
- Technical constraints
- Required design and testing outputs
Choosing the right professional
Ask how the provider will obtain evidence and distinguish findings from design assumptions. Confirm whether participant research, accessibility checks and developer handover are included, and avoid judging the work solely by visual style or a promised uplift percentage.
Important considerations
- Internal assumptions may not reflect user behaviour
- Unrepresentative research can mislead
- Implementation may omit important interaction or accessibility details
Related services
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