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Marketing translation and adaptation — Translation agency — Professionals
Marketing-translation leads need a clear adaptation brief and a responsible brand reviewer. Providers should preserve factual limits, make creative departures visible and avoid inventing local popularity, discounts or product benefits to improve persuasive effect.
Service scope
Translation and agreed creative adaptation of promotional text for a specified language and audience, preserving the offer while making expression natural. Literal translation, localisation and substantial creative rewriting involve different approvals and should not be merged under an undefined promise of transcreation.
What is normally included
- Promotional translation
- Tone and message adaptation
- Terminology and brand review
- Alternative wording with approval notes
What is not included
- Invented local claims
- Automatic trademark or advertising clearance
- Guaranteed equivalent campaign performance
Qualification checks
- Establish adaptation permission
- Confirm target audience
- Identify protected brand terms
- Review factual claim boundaries
- Agree local-language approval
Quote guidance
Separate literal translation, creative alternatives, consultation and local review. State the number of concepts or versions and revision rounds, and identify advertising or trademark review outside the translator's remit.
Lead risks
- The source positioning may be unclear
- The client may expect new strategy within a translation fee
- Local reviewers may disagree on tone
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