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Property pricing-strategy advice — Estate agent — Professionals
Providers should identify the marketing purpose, property context and available evidence before recommending a strategy. Separate agency pricing from formal valuation, disclose assumptions and avoid manufacturing certainty where comparables are weak.
Service scope
Advice on an intended property's marketing price and review strategy using an agreed evidence base and selling or letting objective. It is distinct from a formal valuation and does not guarantee an achieved price, rental level or transaction speed.
What is normally included
- Marketing-price discussion
- Comparable-evidence review
- Agreed pricing and review plan
What is not included
- Guaranteed sale price
- Formal valuation implied without scope
- Fabricated comparable transactions
Qualification checks
- Establish the marketing purpose
- Verify property information
- Assess evidence relevance and date
- Disclose role and conflicts
- Define review and reporting scope
Quote guidance
State whether the advice is standalone or part of a selling or letting mandate. Identify research, written analysis and review meetings included without charging on the basis of a promised achieved price.
Lead risks
- Previous listing information may be inaccurate
- The client may seek confirmation of a predetermined price
- Evidence may not support a precise recommendation
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